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On the basis of analysis of the advantages and functions of the ingredient co-branding, evaluation index system of the i......
Effects of Brand Image,Brand Love and Self-congruity on Electronic Word-of-mouth:An Example of Fashi
Electronic word-of-mouth(e-WOM)has been demonstrated as a key predictor of brand awareness and consumption choice in the......
With rapid technological innovation and ever-changing consumer preferences,smartphones have become important tool in our......
本文采用实证研究的方法,从消费者的角度研究品牌形象对品牌资产的影响.首先从品牌形象和品牌资产的相关理论出发,从理论上肯定品......
This research aims at investigating the role of branded mobile applications in enhancing brand equity.The main purpose o......
